The purpose behind Shinda Iro (Dead Colors) Apparel is to create and share Japanese inspired streetwear with an actual message. Many companies use images, illustrations, and texts from Japanese culture without actually conveying a message or having a purpose. This brand isn't just about cool looking shirts, it's about the appreciation of an entire culture. Stick around and see what the future holds for us.
The backstory of the brand, our designs, and more.